About · Founder & team

The growth teamFlorida brandshire for traction.

Hands-on placement for hemp, kava, and functional beverage brands. We don't consult — we walk into the room with the case in hand.

The founder

Mike Sutherland

Founder · Tampa, Florida

Built from the ground up with direct roots in hemp, kava, and wellness retail across Florida. Deep relationships across independent shops, chain buyers, and distributors — statewide.

No middlemen. No gatekeepers. Boots-on-the-ground execution that takes a brand from unknown to unavoidable — Tampa to the Panhandle, Miami to the Space Coast.

The model: monthly retainer plus commission on net wholesale. Our incentives stay rooted in your growth — if your product doesn't sell through, we don't earn.

What makes us different

Three things only we do.

Not another consultant deck. Not another email blast. The work that turns a placement into a permanent listing.

01 / Best fit

Hemp · Kava · Functional bev.

CPG brands seeking real shelf space in Florida's fastest- growing on-premise channels — not crowded grocery aisles.

02 / Operating model

Boots on ground. Data behind it.

Monthly retainer plus commission on net wholesale. Field reps log every visit. Weekly briefings instead of monthly spreadsheets.

03 / Core outcome

Reorders. Velocity. Sticking.

Sustainable Florida revenue. Not just placements — depletion alerts, account management, and the relationship that keeps you on the menu.

About | Mike Sutherland & the Florida Growth Team